Marketing highlights | videos | examples

Every home deserves to be presented professionally. The right marketing helps buyers understand the property before they ever walk through the front door. Depending on the home, that may include professional photography, video, aerial imagery, 3D tours, floor plans, and detailed online marketing.

Good marketing doesn't sell a home by itself, but it does help attract more qualified buyers, generate interest, and make it easier for buyers to see the value of your home before they schedule a showing.

Video Marketing

Professional Video Marketing That Showcases Your Home

Today’s buyers start their search online, and video plays a major role in how a home is perceived. High-quality video marketing creates stronger first impressions, highlights a property’s best features, and attracts more serious buyers.

Our listings use professional videography, aerial drone footage, and cinematic walkthroughs designed to showcase each home clearly, accurately, and effectively.

Immersive Home Video Walkthroughs

Video allows buyers to experience a home before they ever step inside. Thoughtful walkthroughs and aerial views help buyers understand the layout, setting, and flow of a property, creating stronger interest before showings even begin.

By presenting homes clearly and professionally online, we help attract buyers who are already engaged and informed when they arrive in person.

Professional Video That Makes a Strong First Impression

First impressions matter, especially online. Professional video marketing highlights a home’s strongest features, captures its setting, and creates a polished presentation that stands out across listing platforms.

Well-produced video helps increase exposure, encourages longer viewing time, and positions a property competitively from the start.

Strategic Video Marketing for Listings

Effective video marketing is about more than great visuals.

Clear, accurate video content helps communicate value, reduce uncertainty for buyers, and support stronger marketing across multiple platforms.

Each video is designed to complement professional photography, online marketing, and your overall marketing strategy.

Clear, Professional Video Presentation

Sellers deserve to know their home is being presented thoughtfully and professionally. Video tours provide a clear, honest representation of the property, helping buyers connect with the space and visualize themselves living there.

This approach supports better engagement and helps create confidence throughout the selling process.

Print Marketing

Professional print home marketing by the murray team

Just Listed & Just Sold Campaigns

Just Listed and Just Sold postcards help create awareness, generate conversations, and keep homeowners informed about recent activity in their neighborhood. They also demonstrate current market conditions and reinforce local market knowledge.

Community & Neighborhood Mailers

Targeted neighborhood mailers help introduce listings to nearby homeowners while keeping past clients and local residents informed about market activity. They can also generate interest from buyers who already know and want to move into a particular neighborhood.

Custom Property Postcards

Every home is different, and so is the marketing. Depending on the property and target audience, custom postcards may be used to introduce a new listing, promote an open house, announce a recent sale, or highlight unique features of the home and neighborhood.

Marketing Services Questions

What types of real estate marketing videos do you create?

Depending on the property, our marketing may include professional listing videos, aerial drone video, Matterport 3D tours, and walkthrough videos designed to help buyers better understand the home before scheduling a showing.

How does The Murray Team market homes differently?

The Murray Team uses a strategic mix of high-quality video marketing, professional photography, 3D property tours, targeted social media ads, and local expertise to attract the right buyers faster. Their "above and beyond" approach gives your home maximum exposure online and in the community.

Do 3D tours increase buyer interest?

Yes! In fact, 90% of buyers are more likely to view a property with a 3D virtual tour, and 95% are more likely to call about it. 3D tours help buyers better understand a home's layout and often keep them engaged longer while viewing a listing online. They're especially helpful for relocation buyers and buyers narrowing down their options before scheduling a showing.

How do virtual tours affect listing visibility?

Listings with virtual tours receive 87% more views than those with only photos. They also increase website engagement 5–10x, which boosts retention and can lead to a faster sale.

Why do you use professional photography?

Professional photography helps buyers understand the home before they schedule a showing. Clear, high-quality images create a stronger first impression and help showcase the property's features.

When is a 3D tour beneficial?

A 3D tour helps buyers understand the layout and revisit the home after a showing. It's especially useful for relocation buyers and people narrowing down their choices online.

Does every home receive the same marketing materials.?

No. The marketing plan is tailored to the property. Some homes benefit from aerial photography, others from video or 3D tours. We recommend the tools that best present the home.

Can I see examples of your marketing before listing my home?

Absolutely. We encourage homeowners to review our photography, video, 3D tours, and marketing examples so they know what to expect before their home goes on the market.