Helping Your Home Stand Out

Marketing a home is about more than putting it in the MLS. It's about presenting the property in the best possible light, reaching the right buyers, and creating a strategy that fits the home.

Since 2004, Chris and Andrea Murray have helped more than 4,000 homeowners successfully buy and sell throughout Southern California. Every home deserves a marketing plan that fits the property. Whether it's an entry-level home, luxury estate, equestrian property, investment property, or land, we customize our marketing to showcase what makes each property unique.

Because we own our own professional photography, drone, Matterport 3D tour, and floor plan equipment, we have the flexibility to showcase every home in the way that makes the most sense. Our marketing strategies have helped our listings sell for an average of 101.3% of their original listing price over our 22+ year career.

PROFESSIONAL PHOTOS

DRONE PHOTOS AND VIDEO

Real Estate Marketing usually starts with incredible photos. Professional photography is often a buyer's first impression of your home. High quality images help buyers decide whether they want to schedule a showing, making photography one of the most important parts of any marketing plan.

DRONE PHOTOS AND VIDEO

Drone photography and video help showcase features that can't be appreciated from the ground, including acreage, views, equestrian facilities, wineries, large lots, and neighborhood amenities. We use drone photography when it helps tell the story of the property.

3D VIRTUAL IMMERSION

DRONE PHOTOS AND VIDEO

3D VIRTUAL IMMERSION

Matterport 3D tours allow buyers to walk through your home online anytime, giving them a better understanding of the layout before scheduling a showing. This creates a deeper connection to your home and makes it stand out from the rest.

AD CAMPAIGNS

GEO-TARGETED MARKETING

3D VIRTUAL IMMERSION

remax empire properties murrieta chris murray

Every property is different, and so is every marketing plan. Depending on the home, we use a combination of paid digital advertising, social media marketing, MLS exposure, property websites, and other online marketing strategies designed to maximize exposure to qualified buyers.

GEO-TARGETED MARKETING

Have you ever looked at a item online, and then that same item is now following you around the internet? Our digital marketing allows us to place your home in front of buyers who are already searching for properties like yours online. By reaching buyers where they're already looking, we help increase exposure and generate interest from the people most likely to purchase your home.

INTERNATIONAL REACH

GEO-TARGETED MARKETING

REMAX is located in over 110 Countries. As part of the global REMAX network, your listing receives exposure well beyond the local market. With REMAX offices in more than 110 countries and territories, your property benefits from worldwide brand recognition while still receiving the personalized service of a local brokerage.

Marketing Services Questions

How does your marketing reach more buyers?

We combine the strength of the global RE/MAX network with professional photography, digital marketing, social media, MLS exposure, and targeted online advertising. Every marketing plan is customized to the property to help maximize exposure to qualified buyers.

Do you provide 3D tours and drone photography?

Yes. Depending on the property, your marketing plan may include professional photography, aerial drone photography and video, Matterport 3D tours, floor plans, and other marketing designed to showcase the home.

How does your marketing help homes sell faster?

Our marketing strategy focuses on presentation and timing. By showcasing your home across high-traffic buyer platforms, optimizing pricing, and highlighting features that matter most in Riverside County, we generate more interest and shorten days on market.

What marketing is included when you list my home?

Every home receives a marketing plan based on the property, not a one-size-fits-all package. Depending on the home, this may include professional photography, video, aerial imagery, 3D tours, floor plans, online marketing, social media, and exposure through the MLS and major real estate websites. The goal is to present your home professionally and make it easy for buyers to understand what makes it unique.

Do all listings receive professional photography?

Professional photography is one of the most important parts of marketing a home because it's usually a buyer's first impression. We schedule photography after the home is ready so it presents as well as possible online.

When is drone photography and video recommended?

Drone photography works best when the lot, views, acreage, neighborhood setting, or surrounding features help tell the story of the property. We use it when it adds value to the presentation.

How is my home marketed online?

Your home is exposed through the MLS, major real estate websites, our website, social media, and other marketing channels appropriate for the property. We focus on presenting the home clearly and reaching qualified buyers.

Does every home receive the same marketing?

No. Every property is different. A luxury home, investment property, land, or equestrian property may require a different marketing approach than a traditional residential listing.

How do pricing and marketing work together?

Marketing gets buyers to look at your home. Pricing helps them decide whether it's worth seeing. Both need to work together. A great marketing plan can't overcome a home that's priced well outside the current market.